I have been working consistently with diddi dance for more than 8 years and over this time the diddi dance brand has evolved and grown with the changing times while remaining recognisably diddi dance. Working with the owner & founder, Anne-Marie and her Franchisee Co-ordinator Rebecca along with their individual Franchisees feels like being part of a big and happy family spread all over the UK. We have worked on everything from their constantly increasing franchise map, brochures, posters & notices, party stationery, adverts, colouring book and individual award logos for their annual awards ceremony.
Their original logo featured 3 diddis, we gave these diddis costumes and they have since become such an integral part of the diddi dance brand that they have now been named as Davey, Daisy and Dannee. All the designs are provided to the franchisees for use across their individual franchise territories and social media.
During my Open College of the Arts Graphic Design course I was pushed beyond my comfort zone, but the experience I gained was invaluable and I thoroughly enjoyed it.
Danielle and Katherine needed a brand update while keeping their existing logo. They wanted to stand out from the other local dance schools and freshen up the feel of their promotional material without going too modern. We tested a few ideas to see exactly how far they wanted to go and then settled with this gentle shade of aqua with accents of pink.
Rachael, wanted a pretty logo that included a touch of her own personality to separate her from other photographers. Rachael has many pets and after trying several different animal illustrations in various styles, we settled on this solid little hedgehog family against a delicate watercolour splodge. The flexibility of this logo means that Rachael can choose to include the hedgehogs or not depending on the subject matter of her photographs and also change the splodge and text colour to co-ordinate with individual images while maintaining a strong brand identity.
Kati needed a brochure template so that she could create her own catalogue to show to existing and future clients. She already had her brand in place and wanted me to further develop this brand identity and strengthen what had been started within the logo. She also wanted her personality to come through while maintaining a professional and clean style.
Murrays are a local estate agent who needed a new brochure for their lettings department. Although they had an established logo, they felt the existing brochure and branding was dated and wanted to freshen things up with clean lines and strong imagery.